Naughty Bean was born from a playful idea of giving coffee a personality. We imagined the coffee bean as a cheeky character, breaking the rules and adding a bit of mischief to your day. It’s a name that reflects the boldness of our coffee and the fun, welcoming atmosphere of our shop.

The word ‘naughty’ evokes a sense of rebellion and fun—like sneaking in an indulgent treat or enjoying an extra-strong espresso when you know you shouldn’t. Meanwhile, ‘bean’ ties it directly to coffee, making the name both memorable and relevant.

We wanted something that stood out, combining a sense of humor with a nod to high-quality coffee. The name represents not just our product, but also the experience we want our customers to have: bold, lively, and a little bit unconventional.