Asuer is a fintech company committed to making financial tools simple, accessible, and trustworthy for communities across Africa. Emerging from the digital transformation of Botle Buhle Brands (BBB), Asuer supports the company’s ERP and CRM platforms, which serve more than 125 active users, while also driving digital adoption across its sales force of over 58,000 active consultants. In addition, Asuer develops its own products in insurance and is preparing to launch a Mobile Virtual Network Operator and a range of financial services, all designed around real-world behaviour and community trust. Its first product, a WhatsApp-based funeral insurance solution, has already provided cover for thousands of lives while empowering the BBB sales force members to grow their earnings.